In hyper-competitive metro markets, new car prices are highly volatile. The speed at which dealers respond to these price fluctuations can significantly impact their sales volume and front-end gross.

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Failure to respond quickly to price reductions by competitors can lead to loss of market share, while a slow response to price increases can reduce front-end gross. The ability to gain granular insight into market conditions and pivot pricing strategies based on market dynamics is crucial for success in the new-car market.